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About Commerce: Understanding the Interface of Deal-Making and Relationship Building

About Commerce: Understanding the Interface of Deal-Making and Relationship Building

Hardcover

ManagementGeneral Psychology

ISBN10: 303186672X
ISBN13: 9783031866722
Publisher: Palgrave MacMillan
Published: Apr 30 2025
Pages: 314
Weight: 1.21
Height: 0.75 Width: 5.83 Depth: 8.27
Language: English
The word 'commerce' is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of 'e-commerce'. This book defines commerce by its traditional meaning, as the activity of transaction and exchange, and explores the corresponding interaction of human behaviour and economic interests.

Also from

Usunier, Jean-Claude

Also in

Management