Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality

Usunier, Jean-Claude
Stolz, Jörg

Hardcover

Series: Ahrc/Esrc Religion and Society

Religion General

ISBN10: 1409467554
ISBN13: 9781409467557
Publisher: Routledge
Published: Dec 28 2013
Pages: 276
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. This interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: (1) the commoditization of religion, (2) the link between religion and consumer behaviour, and (3) the economics of religion.

Also in

Religion General

View All