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Managing Digital Transformation: Understanding the Strategic Process
Paperback
Business GeneralManagementGeneral Computers
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ISBN13: 9780367441975
Publisher: Routledge
Published: May 27 2021
Pages: 296
Weight: 1.09
Height: 0.62 Width: 6.85 Depth: 9.69
Language: English
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:
- an overview on how leading companies plan and implement digital transformation
- interviews with chief executive officers and chief digital officers of leading companies - Bulgari, Deutsche Bahn, Henkel, Lanxess, L'Oréal, Unilever, Thales and others - explore lessons learnt and roadmaps to successful implementation
Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
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