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Artificial Intelligence for Marketing Management
Paperback
Series: Routledge Studies in Marketing
Business GeneralMarketingGeneral Computers
ISBN13: 9781032248493
Publisher: Routledge
Published: May 27 2024
Pages: 206
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.
This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.
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