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Art and Business: Perspectives on Art-Based Management
Hardcover
Series: International Advanced Management Studies
ISBN13: 9783030517687
Publisher: Springer Nature
Published: Aug 30 2020
Pages: 146
Weight: 0.88
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
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