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التجارة الالكترونية - Electronic Commerce
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ISBN13: 9786038186022
Publisher: Rushd Bookstore
Pages: 192
Weight: 0.69
Height: 0.41 Width: 6.69 Depth: 9.61
Language: Arabic
يتناول هذا الكتاب موضوع التسويق الإلكتروني والتجارة الإلكترونية بوصفهما من أهم مظاهر التحول الرقمي في العصر الحديث، حيث يسلط الضوء على الدور المتنامي للتكنولوجيا في تطوير الأنشطة التجارية والمالية. يهدف الكتاب إلى تقديم فهم متكامل لأسس واستراتيجيات التسويق الإلكتروني، وكيفية توظيفها في دعم التجارة الإلكترونية وتعزيز القدرة التنافسية للمؤسسات في الأسواق المحلية والعالمية.
يبدأ الكتاب بمناقشة مفهوم استراتيجية التسويق الإلكتروني، موضحًا أهم أدواتها مثل التسويق عبر الإنترنت، ووسائل التواصل الاجتماعي، وتحسين محركات البحث، والإعلانات الرقمية، مع التركيز على كيفية الوصول إلى العملاء المستهدفين وبناء علاقات طويلة الأمد معهم. كما يتناول العلاقة بين التسويق المصرفي والتجارة الإلكترونية، موضحًا كيف ساهمت الخدمات المصرفية الرقمية في تسهيل عمليات الدفع الإلكتروني وتعزيز الثقة في المعاملات عبر الإنترنت.
وينتقل الكتاب إلى عرض نشأة التجارة الإلكترونية وتطورها، بداية من ظهور الإنترنت وحتى انتشار المنصات الرقمية والتطبيقات الذكية، مع إبراز العوامل التي ساهمت في نمو هذا النوع من التج&#
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