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Applied Conjoint Analysis

Applied Conjoint Analysis

Paperback

Business GeneralMarketing

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ISBN10: 3662502313
ISBN13: 9783662502310
Publisher: Springer
Published: Sep 3 2016
Pages: 389
Weight: 1.25
Height: 0.84 Width: 6.10 Depth: 9.25
Language: English
Chapter1-Problem Setting.- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods).- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods).- Chapter 4 Choice Based Conjoint Studies: Design and Analysis.- Chapter 5 Methods for a Large Number of Attributes.- Chapter 6 Applications for Products and Service Design and Product Line Decisions.- Chapter 7 Applications for Product Positioning and Market Segmentation.- Chapter 8 Applications for Pricing Decisions.- Chapter 9 Applications to a Miscellany of Marketing Problems.- Chapter 10 Recent Developments and Future Outlook.

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Rao, Vithala R.

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Marketing