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The Advertiser who said "Don't Advertise Yet.": Why Brands must build MEANING before buying Attention
Hardcover
Publisher: Notion Press
Published: Apr 30 2026
Pages: 94
Weight: 0.57
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
Every business owner wants growth. So they run ads, generate leads and push sales harder.
What if the real problem isn't execution-but identity?
This book challenges everything you've been told about marketing and reveals why brand clarity is the real driver of growth.
For startups navigating rapid growth, the 7C Brand DNA Framework offers a structured way to understand, define and strengthen the core identity of a brand.
1 different editions
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