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Neuromarketing in India: Understanding the Indian Consumer
Paperback
Series: Routledge Focus on Management and Society
ManagementMarketingGeneral Sociology
ISBN13: 9781032931258
Publisher: Routledge
Published: Oct 14 2024
Pages: 86
Weight: 0.24
Height: 0.18 Width: 5.50 Depth: 8.50
Language: English
This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The
1 different editions
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