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The Active Consumer: Novelty and Surprise in Consumer Choice

The Active Consumer: Novelty and Surprise in Consumer Choice

Paperback

Series: Routledge Frontiers of Political Economy

EconomicsMarketing

ISBN10: 1138007145
ISBN13: 9781138007147
Publisher: Routledge
Published: Apr 8 2014
Pages: 288
Weight: 0.87
Height: 0.59 Width: 6.14 Depth: 9.21
Language: English
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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