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The Active Consumer: Novelty and Surprise in Consumer Choice

The Active Consumer: Novelty and Surprise in Consumer Choice

Hardcover

Series: Routledge Frontiers of Political Economy, Book 20

EconomicsMarketing

ISBN10: 0415171903
ISBN13: 9780415171908
Publisher: Routledge
Published: Jun 18 1998
Pages: 278
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
This book provides an economic-theoretical understanding of the many ways in which innovation can structure consumer choice, a central theme that has been ignored by traditional economic theory.

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