Marketing in 2011

Discourses of Deficit by

The Superpromoter: The Power of Enthusiasm by Vogelaar, R.

Displaying Competence in Organizations: Discourse Perspectives by

Your First 90 Days in Network Marketing: A Complete Guide To Social Network Marketing by Ramos, Richard

Revenue Engine by Shootman, Alex, Woods, Steve

The Fund Manager's Marketing Manifesto by Ford, Dennis

Buyer/Consumer Information Processing by

Experiential Marketing: How to Get Customers to Sense, Feel, Think, ACT, R by Schmitt, Bernd H.

Marktanalysen für Open Source Software im österreichischen Gesundheitswesen by Hohenwarter, Markus

Assessing Foreign Business Environment and Its Uncontrollable Elements by Imtiaz, Muhammad, Ahmed, Shakeel

Million Dollar Coaching: Build a World-Class Practice by Helping Others Succeed by Weiss, Alan

Relationship Marketing in the Banking Industry by Long, Borareaksmey

Testimonials in der Werbung by Brauße, Florian

Sell More Of Your Products, Services And Ideas: "How To Get A Faster & Bigger Bang For Your Marketing Buck Online & Offline" by Barris, Sandy

Cause Related Marketing - Bestimmung erfolgskritischer Faktoren: Orientierungshilfen zur Planung und Umsetzung der Kampagne by Geißel, Timo

Emotionalisierung und Markenwahrnehmung bei Sportevents: Am Beispiel der Rhein-Neckar Löwen in der SAP Arena by Winkler, Christian

Competitive Marketing: Concepts, Theories and Strategies by Ibidunni, Samson Olanrewaju

Graphic Design and Marketing: The Existing Link by M. Wanjohi, Anthony, Jepkoech, Tracy

How to get noticed in Google: Introduction to Search Engine Optimisation in the Era of e-Retailing by Keil, Angela

Erfolge und Misserfolge strategischer Kooperationen im 21. Jahrhundert by Hochschild, Georg, Pscherer, Tim

Connected Culture: The art of communicating with the digital generation. by Allocca, Jerry

Testing Commercials Pre-Launch by Witjes, May

Sales Management: A multinational perspective by Guenzi, Paolo, Geiger, Susi

Poorly Made in China by Midler, Paul

Werbecharaktere Im Umfeld Fiktionaler Medienwelten: Eine Analyse Der Übertragbarkeit Fikionaler Bedeutungen Auf Die Werbung by Spilski, Anja

Social Media 9-1-1: A Hands-On Guide to Build Your Brand and Business Online by Lima, Dina

Der Einfluss von kundengenerierten Produktempfehlungen auf das Konsumentenvertrauen im E-Commerce: Ziele, Erscheinungsformen, Problemfelder und korres by Gonschior, Mark

'Online Shopping' Customer Satisfaction and Loyalty in Norway by Sankaran, Sudha, Ali, Pervaiz

Sales Excellence Through Self-Monitoring by Menachery, Assissi, Venkatapathy, R.

Operationalizing Dynamic Pricing Models: Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers by Christ, Steffen

Planning in new Ventures by Barth, Simon

Retail in Brazil by Giuliani, Antonio Carlos

Management von Luxusmarken im konjunkturellen Abschwung by Bösl, Florian

Messung von Kundenzufriedenheit - Möglichkeiten und Grenzen by Johanning, Daniel

Online Marketing for Your Local Business: Your guide to finding new customers, retaining old ones, cutting your marketing costs and increasing revenue by Stevens, Paul Douglas

The Marketing Attitude: Insights That Help You Build a Worthy Business by Yudkin, Marcia

Moderne Mittel der Kommunikationspolitik zwischen Unternehmen und Kunden - sind sie noch kreativ? by Karl, Regina

New Developments in the Theory of Networks: Franchising, Alliances and Cooperatives by

Benchmarking in the Kenyan and South African Electricity Sectors by Okonga Wabuyabo M., Brigitte

Markets Cointegration and Competitiveness by Mohammed Abdalla, Abdel Gabbar

Loyalty in Indian Services Sector by Sudhahar, Clement

Challenges and Opportunities of Local Seed Business sector in Ethiopia by Tache, Getachew Mergia

The Formula for Success in Network Marketing by Taylor, Chris

Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing by Schneiders, Sascha

The Effect of Geographic Definition on Market Share by Mansilla, Carlos Alfredo

How to Use Your Imagination to Make Money (Business Classic) by Woolf, James D., Roth, Charles B.

Computer - Werbung 1935-2010: Grafik-Design und Kunst by Pouska, Maxim

The McGraw-Hill 36-Hour Course: Online Marketing by Thomas, Lorrie

Counter-Attack: Business Strategies for Explosive Growth in the New Economy by Tracy, Brian

Private label brands are a threat for high value manufacturer's brands such as "Charmin"!: An investigation of Procter & Gamble's marketing strategy f by Mennen, Miriam

Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products by Rakowski, Nina

The Challenges of Corporate Social Responsibility in Local Companies by Yennict Ndileba, Njinyah

Celebrity Endorsement by Strunck, Michael

Problematik des Imagetransfers als Instrument des Retro-Marketing aus Sicht einer Historischen Brand Community am Beispiel des "BugTalk" by Kehr, Christian

5 Laws Of Marketing: That Every Business Should Live By by Vance, Rich, Young, Wesley R.

Brand Relevance by Aaker, David A.

Reconnecting Marketing to Markets by

Brand Champions: How Superheroes Bring Brands to Life by Buckingham, I.

Crm in Action: Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention by Wong, Ken K.

Supply Chain Strategies for AgriBusiness by D. Sahu, V. Krishnamohan, Rao, A. V. Nageswara

Economics of Production and Marketing Profile for Cumin Seed by Singh, Narendra

The Philosophy of Advanced-Level Marketing by Paac], Tankut, Pacac, Tankut

Interne Markenführung: Theoretisches Konzept Und Fallstudienbasierte Evidenz by Piehler, Rico

Premiumhandelsmarken Im Sortiment Des Einzelhandels: Eine Verhaltenstheoretische Analyse by Wolf, Annett

Die Kunst Moderner Markenführung: Die "Marke Obama" ALS Wegweiser Für Erfolgreiches Marketing by Antwerpes, Sarah

The Social Media Survival Guide for Nonprofits and Charitable Organizations by Madia, Sherrie Ann

Nonverbale Einstellungsmessung: Nutzen Für Das Verhaltenswissenschaftliche Markencontrolling by Schlegl, Sandra

Brand Loyalty-A Study of Cellular Services in Andhra Pradesh, India by Kaur, Harjoth

Cause Branding by Prinz, Dominik

Cattle Commercial Off-Take in Pastoral Areas of Hadiya Zone by Tamirat, Misginaw

International Marketing: Emerging Markets by

Explorations in Consumer Culture Theory by

Grow by Focusing on What Matters: Competitive Strategy in 3-Circles by Urbany, Joel E.

E-Games Marketing und Digital Marketing Entertainment: Potentiale und Probleme by Volkmar, Marcus

Marketing Strategies by Mathew, Viju

Price Instability in the Maize Market in Malawi by Manda, Elizabeth Luhanga

Full: A Complete Online & Offline Roadmap to Marketing Your Independent Restaurant by Ijlal, Mark

Analyse der Preiskenntnis von Konsumenten und deren Auswirkung auf ein Einzelhandelsunternehmen in Thüringen: Preiselastizität by Paschek, Daniel

Entrepreneurial Insanity in the Restaurant Business: When Doing the Same Things Do Not Produce Different Results... by Garcia, Mark, McManus, Roger

El arte del Ruido: Los secretos para obtener repercusión masiva en medios de comunicación by Torres, Pep

La Planificacion del Marketing by Capon, Noel

Economic Reforms and Growth of Insurance Sector in India by Ali, Sajid

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Third Edition) by McKenzie-Mohr, Doug

Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More by Funk, Tom

Credit Scoring for Risk Managers: The Handbook for Lenders by Lynas, Niall, Mays, Elizabeth

#TwitterWorks: Restaurant 2.0 Edition: How social media built a restaurant, a pizza truck and thousands of relationships by Sorge, Joe, Baitinger, Scott

Do Less Work, Make More Money: A Step By Step Guide To Doing Business And Making Money Online by Jay, Leon

Effectiveness of an Interactive Marketing Platform in Taipei by Bagge, John, Schou, Kristoffer

Comparative Analysis in Retail by Khan, Mudassir Hayat

Neukundengewinnung und Kundenbindung im Internethandel unter Berücksichtigung rechtlicher Aspekte: Potentiale, Maßnahmen und Gefahren by Strauss, Sarah C.

16 Major Mistakes Marketers Make ... and How to Avoid Them. by Brisson Mapc, Charlene

Povyshenie Konkurentosposobnosti Na Osnove Brendinga by Gavrilova Zoya Vadimovna

Restoring Service Failures by Harst, Jo Lle, Harst, Joelle

Selling in Tough Times: Secrets to Selling When No One Is Buying by Hopkins, Tom

The Facebook Marketing Book by Zarrella, Dan, Driscoll, Alison

Buy Now C by Cesari, Rick, Lynch, Ron

Bio-Produkte - Eine Betrachtung Unter Dem Category Management-Ansatz by Tank, Stephan, Van Dyken, Anna-Lena

Cooperative Marketing of Vegetables by Joshi, Priyambada

Service quality dimensions in the retail banking sector of Zimbabwe by Chirimubwe, Ranga Gilbert

Der Einfluss von Social Sponsoring auf die Corporate Credibility: Theoretische Darstellung und empirische Analyse by Knoll, Claus

Optimierung Von Verhandlungsteams: Der Einflussfaktor Hierarchie by Barisch, Sina

Marketing-Grundlagen: Eine Fallstudienbasierte Einführung by Griese, Kai-Michael, Bröring, Stefanie

Markenaufbau Im Internet: Identifikation Und Analyse Zentraler Wirkungselemente Der Unternehmensidentität Im Rahmen Der Einstellungsbildung Von by Suckow, Christina

Online-Kundenbetreuung: Wie Live Support Systeme dem Online-Vertrieb auf die Sprünge helfen by Förster, Jürgen

Sponsoring als Mittel zur Unternehmenskommunikation by Fellermeier, Brunhilde

Grundlagen Des Crm: Strategie, Geschäftsprozesse Und It-Unterstützung by

50 Biggest Mistakes: I See Information Marketers Make by Ridgway, Bret

Zufriedenheit und Loyalität von Brand-Community-Mitgliedern: Eine empirische Studie im Bereich der Automobilbranche by Krentz, Marko

Strategisches Marketing hybrider Produzenten als Ausdruck des neuen Marketingverständnisses von Vargo/Lusch: Eine konzeptionelle Analyse by Müller, Florian

Corporate Public Relations: A New Historical Perspective by Olasky, Marvin N.

Kultmarketing: Charakteristika, Anwendungsbereiche und Implikationen für das Brand Management by Theierl, Roland

The unfamiliarity with the telecommunications convergence usage by Arruda Filho, Emílio J. M.

Market Linkages and Price Transmission in Sudan by Siddig, Khalid

Implications of Incomplete Factor Markets on Tobacco Contract Farming by Chimbwanda, Florence

WM 2006 - Hoffnungen und Befürchtungen by Lenz, Eric

Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business by Cogert, Mitchell

How to Sky Rocket Your Business: without burning your fingers by Jordan, Simon

Lecture Series on Marketing by Tariq Yousafzai, Muhammad, Rehman, Habib Ur

Positionierung Von Luxusmarken Im Digitalen Umfeld by Hennigs, Nadine, Klarmann, Christiane, Wiedmann, Klaus-Peter

Brand Names, Adoption and Diffusion by Wenglosky, Alice

Rekrutierung von Hochschulabsolventen über professionelles Personalmarketing: Eine empirische Untersuchung zur Attraktivität von Unternehmen für Studi by Nitzsche, Susanne

Advertising Efficiency and Effectiveness in the Palestinian Banking Sector by H. Kheirelsid, Musa, Zedan Salem, Mohammad

Trust Based Adoption of Innovative New Products and NPD Process by Mukherjee, Jaydeep

Professionelles Direktmarketing in der täglichen Praxis by Zollner, Wolfgang

E-Marketing: Theory and Application by Dann, Stephen, Dann, Susan

Kundenbeziehungsmanagement by Wötzel, Dana, Freijs, Andreas

Konzipierung eines Forschungsdesigns zur Messung der Zahlungsbereitschaft für ein Non-Profit-Unternehmen: Dargestellt am Beispiel des Zoos Osnabrück by Blanke, Hendrik

Make Over Your Marketing, 12 Months of Marketing for Salon and Spa: A guide for how-to make over every aspect of marketing in the salon and spa by Kraus, Elizabeth

Charakterisierung der Zielgruppe Best Ager und Ableitung der Herausforderungen für die Marketingforschung by Rettig, Alexander

Two-Way Communication: A Win-Win Model for Facing Activist Pressure by Cooper, Adrienne

Prêt A Manger. A Business Model Analysis by Lanoix, K., Dimant, E., Dysart, M.

Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts by Spoelstra, Jon

E-Commerce und die Bedeutung für das Industriemarketing by Ternès, Anabel

Kooperationsstrategien im Linienluftverkehr vor dem Hintergrund der Weltwirtschaftskrise ab 2007: Cooperative Strategies employed by the scheduled Air by Schimpf, Sebastian

Anforderungen für die Bildung strategischer Allianzen für den Vertrieb komplexer Anlagen mit Beispiel des Airbus A380 by Hofmann, Jörgen, Sting, Anja, Rindinella, Wolfgang

The adoption of web based marketing in the Travel and tourism industry by Hussein, Rania

Revised strategy for Amager Strandpark by Faber, Martin, Lai, Christian

iCommunications: Der Einfluss der Digital Natives und des Internets auf die PR by Gust, Benjamin

Online-Fundraising by Storch, Carolin

Public Relations, Society & Culture: Theoretical and Empirical Explorations by

Markenerweiterung - Ansatzpunkte und Erfolgsfaktoren by Behnke, Rainer

Market position of coffee farmers in the coffee supply chain by Komba, Lukas

Inside City Tourism: European Perspecthb: A European Perspective by Heeley, John

Inside City Tourism: A European Perspective by Heeley, John

Die Verhandlung. Eine Auseinandersetzung mit dem Feilschen vor dem Hintergrund moderner Verhandlungstheorie by Erdmann, Henning

Der werbepsychologische Einfluss von Anzeigen auf Rezipienten: Aufnahme und Bewertung von Automobil-Anzeigen by Hutter, Claus

Emotive Design Methods in Product Branding by Page, Tom

Do Small Enterprises study Competitors? by Barendregt, Arie

Market mapping of FPD and MOP tracking by Rai, Mintu Kumar

The Measurement of Customer Satisfaction: Existing Research, Comparison of Different Methods, and Critical Appraisal by Willemsen, David

The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand by Du Plessis, Erik

Marketing Without Dollars by Holiman, Gene

Mögliche Markteintrittsstrategien in Auslandsmärkte by Liese, Christian

Kommunikationsinstrumente der LEGO Gruppe by Schmidt, Larisa

Netzwerke und neue Unternehmenskultur by Schmidt, Larisa

Public Relations, Society & Culture: Theoretical and Empirical Explorations by

30 Doses of Marketing Success: A month's worth of tips from a "Marketing Doctor" by Karrh Ph. D., Jim

Determinanten Der Markenpersönlichkeit: Relevante Einflussgrößen Und Mögliche Transfereffekte by Kilian, Karsten

Marketing aspects of the brewing industry by Schmitt, Christian

Erfolgsfaktoren Des Ambush-Marketing: Eine Theoretische Und Empirische Analyse Am Beispiel Der Fußball-Europameisterschaft 2008 by Eschenbach, Florian

Entertaining Persuasion: Die Wirkungen Von Advergames Auf Kinder by Waiguny, Martin

Instrumental and terminal personal values by Veloni Gervazio, Francine, De Moura Engracia Giraldi, Janaina

Sales Management Control Strategies in Banking: Strategic Fit and Performance Impact by Mueller, Florian

Der Einsatz von Bandenwerbung im Rahmen der Sport-Werbung by Holz, Maria-Carina

The Impact of Personalization on Customer Satisfaction by Kleijnen, Elvier

eProcurement im Marketing: Konzeption einer Beschaffungsplattform by Diedrich, Sara

Values, Attitudes and Fish Consumption in Vietnam by O. Olsen, Svein, Jayampathi, R. P. S. S., Rajani, P. Nelka

Spatial Price Equilibrium and Fish Market Integration in Nigeria by Mafimisebi, Taiwo

5 Second Networking: & The Law of Association by Holland, Paul

Transformational Leadership by Abeysekera, Nalin

What It Takes... To Earn $1,000,000 In Direct Sales: Million Dollar Achievers Reveal the Secrets to Becoming Wildly Successful (Vol. 4) by McCay-Smith, Kirsten

The Art of Pharmaceutical Selling by Siraj, Awais E., Ghufran Ali Khan, Hafiz

Vegetable Marketing Information System in Nepal-A Case of Potato by Awasthi, Bishnu Datt

Passagierzufriedenheit am Beijing Capital International Airport: Eine kausale Analyse by Zhang, Yanhui

Radiografía de la relacionista profesional: ¿El Ghetto rosado? by Adrovet, Shai

Convention Industry Network by Kim, Youngmi

Marketing Techniques for Educational Programs by Pedreira Souto, Nieves, Guillen Solorzano, Eduardo, Martinez Carballo, Manuel

Corporate Social Responsibility and Competitive Advantage by U. Urlar, Nesibe P.

Uncle Frank Sez by Myers, CMD Tracy E.

Advertising Fashion Brands to the UK Ethnic Market by Matharu, Simren

The Official Veterinary Marketing Guide: How to Use Online Media, Viral Marketing and Direct Response to Grow Your Veterinary Practice in today's Econ by Portwood, Russell, Taylor, Jonathan

The Guide To Google Places: Get Your Local Business On The Map and Let Your Prospects Find You! by Wichtendahl, Kevin

How some retailers make more money than others: Inexpensive, easy-to-implement ways to growing your store's performance by Watkins, Paul, Boniolo, Diego

Functional Food für Best Ager: Verbrauchereinstellungen und Empfehlung eines zielgruppengerechten Marketing-Mix by Maier, Sandra

Internationale Markenstrategie. Marken zwischen Standardisierung und Differenzierung by Meyer, Martin, Herbst, Melanie

Emotionen in der Werbung: Review empirischer kulturvergleichender Studien by Zeh, Denis

Bewertung von Internetunternehmen mit Kundenwertmodellen: Eine Studie zur Bewertung von sozialen Online-Netzwerken by Braun, Hendrik

Das Geschäftsmodell "Social Shopping Community": Ziele, korrespondierende Gestaltungsansätze und Erfolgsvoraussetzungen aus Betreibersicht by Fischer, Dan

Meet charities online by Schets, Sacha

Forecasting Analysis for Global Copper Clad Laminate Market by Hsiao, Yuyao, Wang, Fukwun

Consumer Behaviour in Two-Wheeler Industry by Pandya, Kerav

Methoden und Technologien zur Steuerung des Dialogmarketing: Techniques and Technologies for Operating Dialogue-Marketing by Kalunder, Walter

The Marketing Plan: How to Prepare and Implement It by Luther, William

Music Marketing in Denmark by O'Leary, Taryn

Ethnic Advertising: Beyond Minority Groups by Butt, Mohsin, De Run, Ernest

The Economic Ideas of Ordinary People (Routledge Revivals): From Preferences to Trade by Levy, David

Destination Brands by Pritchard, Annette, Morgan, Nigel, Pride, Roger

How to Double (Or Better!) Your Customer Base: Harness the Power of the Internet to Boost Your Profits by Stanton, Ian