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Corporate Public Relations: A New Historical Perspective

Corporate Public Relations: A New Historical Perspective

Paperback

Series: Routledge Communication

Business GeneralMarketingGeneral Reference

ISBN10: 0415515491
ISBN13: 9780415515498
Publisher: Routledge
Published: Feb 12 2011
Pages: 190
Weight: 0.58
Height: 0.41 Width: 6.00 Depth: 9.00
Language: English
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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