Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Grow by Focusing on What Matters: Competitive Strategy in 3-Circles

Grow by Focusing on What Matters: Competitive Strategy in 3-Circles

Urbany, Joel E.

Paperback

ManagementMarketing

Publisher Price: $21.99

ISBN10: 1606490923
ISBN13: 9781606490921
Publisher: Business Expert Press
Published: Jan 29 2011
Pages: 232
Weight: 0.70
Height: 0.49 Width: 6.00 Depth: 9.00
Language: English
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for fi rms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: 1. defi ne, build, and defend the unique value you create for customers; 2. correct, eliminate, or reveal value that is failing customers, which they're not aware of; 3. potentially neutralize the unique value created for customers by competitors; 4. explore and exploit new growth opportunities through deep understanding of customers' unmet needs.

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