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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

Audio Book

Business GeneralMarketing

Currently unavailable to order

ISBN13: 9798228715615
Publisher: Ascent Audio
Published: Feb 7 2011
Language: English
Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going beyond green--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.

2 different editions

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Also from

Ottman, Jacquelyn A.

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Business General