Marketing in 1994

Marktorientiertes Umweltmanagement by

The Regional Distribution of Foreign Manufacturing Investment in the UK by Hill, Stephen, Munday, Max

The Global Competitiveness of the Asian Firm by Schuette, Hellmut

Normative Aspekte Der Public Relations: Grundlegende Fragen Und Perspektiven. Eine Einführung by

Managing New Technology Development by Souder, William E.

Principles of International Physical Distribu by Sherlock, Jim

Audel Promoting and Marketing Your Crafts by Field, Field, Edwin M.

Fight for Public Health: Principles & Practice of Media Advocacy by Lupton, D., Lipton, Deborah, Chapman, Simon

Practical Applications of Linear Programming Duality by Gdalevitch, Semen

Fractal Market Analysis by Peters, Edgar E.

Marketing Exchange Relationships, Transactions, and Their Media by

Marketing Strategies for Services: Globalization - Client-Orientation - Deregulation by

Die Bestimmung Und Steuerung Des Wertes Von Marken: Eine Analyse Aus Sicht Des Markeninhabers by Sander, Matthias

Research Traditions in Marketing by

Research in Consumer Behaviour by

Naked Consumer: How Our Private Lives Become Public Commodities by Larson, Erik

Communication and Channel Systems in Tourism Marketing by Fesenmaier, Daniel, Uysal, Muzaffer

The Unseen Power: Public Relations: A History by Cutlip, Scott M.

Communication and Channel Systems in Tourism Marketing by Uysal, Muzaffer, Fesenmaier, Daniel

Software-Service: Servicepolitik Von Software-Herstellern by Deppe, Markus

The Unseen Power: Public Relations: A History by Cutlip, Scott M.

Marketing: Einführung by Weeser-Krell, Lothar

Messeselektion: Entscheidungskriterien Für Investitionsgüteranbieter by

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Trout, Jack, Ries, Al

Personality Traits in Professional Services Marketing by Weitzul, James B., Wetizul, James B.

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by McDonald, Malcolm, Brown, Linden

Forecasting and Market Analysis Techniques: A Practical Approach by Snyder, John, Kress, George

European Retailing's Vanishing Borders by Sternquist, Brenda

Globalization of Consumer Markets: Structures and Strategies by

Management of Corporate Communication: From Interpersonal Contacts To External Affairs by Heath, Robert L.

Customer Centered Reengineering by Crego, Edwin T.

Wohlstandsentwicklung Und Nahrungsmittelnachfrage: Grundlagen Und Empirische Untersuchung Am Beispiel Der Nachfrage Nach Nahrungsmitteln Und Fleisch i by Furitsch, Heinrich P.

Guerrilla Advertising by Levinson, Jay Conrad

The Global Competitiveness of the Asian Firm by Schuette, Hellmut

Entwicklung Des Konsumentenverhaltens in Den Neuen Bundeslaendern: Ein Entscheidungsorientierter Ansatz Im Lichte Des Bernoulli-Kriteriums by Kribben, Matthias

Principles of International Ma by Spencer

Brand Power by

Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow by Kern-Foxworth, Marilyn

Unternehmensstrategien Im Deregulierten Britischen Telekommunikationsmarkt by Nitsche, Dorothea

Die Individualarbeitsrechtliche Und Betriebsverfassungsrechtliche Beurteilung Von Franchisesystemen by Nolting-Miara, Anja

Making Social Work News by Aldridge, Meryl

The Advanced Materials Revolution and the Japanese System of Innovation by Lastres, Helena M. M.

International Marketing by Groves, Groves, L. W. J., Groves, Len

Principles of Management in Export: The Institute of Export by Conlan, James, Conlan

Internationale Kooperationen Und Joint Ventures: Standortvorteile Nutzen, Neue Märkte Und Technologien Erschließen by

Global Tourist Behavior by Kaynak, Erdener, Uysal, Muzaffer

Marketing and General Practice by Gilligan, Colin, Lowe, Robin

Marketing and Entrepreneurship: Research Ideas and Opportunities by

Marketing Strategies for the Mature Market by Moschis, George

Total Quality Marketing: The Key to Regaining Market Shares by Reddy, Allen C., Reddy, Allan C.

Informations-Design by Hagge, Kira

Foreign Joint Ventures in Contemporary China by Roehrig, Michael F.

Kompensationsgeschäfte Im Internationalen Marketing: Eine Analyse Von Handelsformen Auf Gegenseitigkeit Und Möglichkeiten Zu Ihrer Optimalen Gestaltun by Fantapie Altobelli, Claudia

Measurement of Food Preferences by Macfie, H. J. H., Thomson, D. M. H.

Delighting Customers: How to Build a Customer-Driven Organization by Donovan, P., Samler, T.

Marktchancensuche Im Unternehmen: Konzeptionelle Ansaetze Zur Systematischen Identifikation, Evaluierung Und Nutzung Von Marktchancen Im Unternehmen by Fischer, Jürgen

Brand Power by

Die Nachfrage Und Das Angebot Von Externen Informationen Zu Unternehmensstrategien in Einem Online-Informationssystem: Entscheidungsorientierte Analys by Weber-Schäfer, Ute

Dienstleistungsmarketing: Konzeptionen Und Anwendungen by Kleinaltenkamp, Michael

Selling by Phone: How to Reach and Sell to Customers in the Nineties by Richardson, Linda