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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

Paperback

Series: Developing, Maintaining and Defending Competitive Advantage

ManagementMarketing

ISBN10: 0333613511
ISBN13: 9780333613511
Publisher: MacMillan
Published: May 6 1994
Pages: 384
Weight: 1.18
Height: 0.79 Width: 6.14 Depth: 9.21
Language: English
Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

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