Sign-In
Cart
Informations-Design
Paperback
Series: Konsum Und Verhalten, Book 40
Please select the version of book you would like to purchase.
ISBN10: 3790808024
ISBN13: 9783790808025
Publisher: Springer Nature
Published: Oct 10 1994
Pages: 382
Weight: 1.41
Height: 0.83 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783790808025
Publisher: Springer Nature
Published: Oct 10 1994
Pages: 382
Weight: 1.41
Height: 0.83 Width: 6.69 Depth: 9.61
Language: German
1 Problemevaluation Informationen sind für das Überleben einer Spezies ein lebensnotwendi- ger Faktor. Ohne Informationen über Nahrungsvorkommen, Gefahren- quellen und Fortpflanzungspartner kann kein Lebewesen existieren. Der zielgerichtete Umgang mit Informationen ist daher auch wichtiges Kennzeichen des Menschen. Dabei sind die wesentlichen Determinanten seines informationsverarbeitenden Systems, sozusagen die Hardware, genetisch festgelegt. Darüber hinaus ist seine Fähigkeit, Informationen aufzunehmen und zu verarbeiten, limitiert. Aufgrund der nur sehr lang- samen Evolution genetisch vorprogrammierter Strukturen, kann daher der Schlu gezogen werden, da sich diese Kapazitätsbeschränkungen in den letzten Jahrzehnten und Jahrhunderten nicht sprunghaft erhöhen konnten. Die Verarbeitungsmöglichkeiten des heutigen Menschen ent- sprechen daher weitestgehend denen der Menschen früherer Genera- tionen. Betrachtet man jedoch die heutige Lebensumwelt der Bewohner moder- ner Industriestaaten, finden sich kaum noch Parallelen zu den Lebens- welten früherer Epochen. Ausgelöst durch Faktoren wie Wissenszu- wachs, technischen Fortschritt und rapides Bevölkerungswachstum und begleitet und kommentiert durch die scheinbar allgegenwärtigen Mas- senmedien, haben Informationen heute einen gänzlich anderen Stellen- wert als zu früheren Zeiten.
Also in
Marketing
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
$28.80
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Paperback
$17.05
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
$18.99
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
$38.00
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Harhut, Nancy
Paperback
$41.99
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
$27.54
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Tyler, Marylou
Ross, Aaron
Hardcover
$28.45
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
$12.00
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Blount, Jeb
Iannarino, Anthony
Hardcover
$26.60
Collaboration Is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind
McKinney, Priscilla
Paperback
$14.22
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
$18.99
Claim Your Success: The Ultimate Guide to Starting and Running a Public Insurance Adjusting Business
Young, Lynette
Merlin, Chip
Hardcover
$23.74
Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
Sachs, Jonah
Hardcover
$33.25
The Human Element: Overcoming the Resistance That Awaits New Ideas
Schonthal, David
Nordgren, Loran
Hardcover
$27.55
Mailed It!: A Guide to Crafting Emails That Build Relationships and Get Results
Budd, Ashley
Kibilds, Dayana
Paperback
$20.85
Los Cuatro Colores de Las Personalidades para MLM: El Lenguaje Secreto para Redes de Mercadeo
Schreiter, Tom Big Al
Paperback
$12.30
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
$18.95
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Trout, Jack
Paperback
$20.89
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Gioglio, Jessica
Walter, Ekaterina
Paperback
$47.00
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
$42.74
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$29.99
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Dunford, April
Paperback
$15.95
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Marshall, Perry
Paperback
$23.74
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Romaniuk, Jenni
Sharp, Bryon
Hardcover
$31.95
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
$18.99
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
$16.95
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
$28.49
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
$19.94
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
$16.14
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Mark
Hammersley, Ian
Paperback
$34.20
Event Planning and Management: Principles, Planning and Practice
Albert, Bernadette
Lomax, Dan
Dowson, Ruth
Paperback
$47.99
Any Insights Yet?: Connect the dots. Create new categories. Transform your business.
Kocek, Chris
Paperback
$19.95
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
$27.55
ACCELERATE The Ultimate Guide for FRANCHISEES to Maximize Local Marketing and Boost Sales
Saeks, Ford
Paperback
$24.95
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
$51.99
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Meyerson, Rob
Wheeler, Alina
Hardcover
$51.25
The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
Scott, David Meerman
Paperback
$28.50
The Next CMO: A Guide to Operational Marketing Excellence
Mahoney, Peter
Todaro, Scott
Faulkner, Dan
Paperback
$17.99
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
Weinberg, Mike
Paperback
$19.99
Outmarket the Competition: Advanced Marketing Tactics to Drive Growth and Profitability
Doyle, Nick
Hardcover
$26.55
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Fox, Jeffrey J.
Hardcover
$22.80
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Rajamannar, Raja
Hardcover
$26.59
You Are Not for Everybody: An Honest Conversation About Branding, Storytelling, and Audience Building
Netto, J. D.
Hardcover
$16.99
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Katsov, Ilya
Hardcover
$50.00
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$24.95
Get Together: How to Build a Community with Your People
Sotto, Kai Elmer
Richardson, Bailey
Huynh, Kevin
Hardcover
$21.85
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Goldstein, Noah J.
Martin, Steve J.
Cialdini, Robert
Paperback
$18.99
I Hate Marketing: A marketing book for people who don't like marketing.
Wenzel, Jonathan M.
Hardcover
$33.25
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
John, Daymond
Paisner, Daniel
Paperback
$18.05
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars
Frederiksen, Lee
Harr, Elizabeth
Feldman, Karl
Paperback
$18.00
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Brunson, Russell
Paperback
$17.09
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
Stratton, Emma
Paperback
$17.95
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
$30.40
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Miller, Donald
Peterson, J. J.
Paperback
$21.84
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Virji, Purna
Paperback
$29.99
PreSale Without Fail: The Secret to Launching New Communities with Maximum Results
Oakley, Kevin
Paperback
$24.95
Unstoppable Success. Secrets of Top Earners. Your Ultimate Roadmap to Network Marketing Success
Sperry, Rob
Paperback
$19.97
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Hardcover
$28.49
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Mullen Jr, David J.
Paperback
$19.99
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Paperback
$24.95
Communicating Under Fire: The Mindset to Survive Any Crisis and Emerge Stronger
Lawrence, Dallas
Paperback
$18.04
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide to Extraordinary Growth and Profits
Kennedy, Dan S.
Paperback
$23.74
Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line
Rumley, Makara
Paperback
$9.99
The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
Murphy, Sandra Powers
Paperback
$19.00
Made You Look: How to Use Brain Science to Attract Attention and Persuade Others
Simon, Carmen
Hardcover
$36.10
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Brown, Morgan
Ellis, Sean
Hardcover
$28.50
The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way
Goodman, Jonathan
Hardcover
$28.49
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$25.65
Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How the Smallest Remedies Reap the Biggest Rewards
Levine, Michael
Paperback
$18.04
Impact Beyond the Game: How Athletes Can Build Influence, Monetize Their Brand, and Create a Legacy
Lemmons, Malcolm
Paperback
$15.19
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brier, David
Paperback
$39.97
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Gandhi, Mehak
Senn, Christoph
Hardcover
$33.25
Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time
Kinsella, Topher
Bartlett, Rush
Hardcover
$33.24
AI Mindshift: Unleash the Power of AI, Avoid the Pitfalls, and Keep the Human Experience
Saeks, Ford
Paperback
$20.00
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Kennedy, Dan S.
Hardcover
$23.70
The Pricing Roadmap: How to Design B2B SaaS Pricing Models That Your Customers Will Love
Lehrskov-Schmidt, Ulrik
Paperback
$16.14
Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money
Serhant, Ryan
Hardcover
$28.50
Responsible Marketing: How to Create an Authentic and Inclusive Marketing Strategy
Bakare, Lola
Paperback
$34.99
A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices
Rosenberg, Amy
Paperback
$14.20
Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
Kim, W. Chan
Mauborgne, Renée a.
Hardcover
$52.25
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Geyrhalter, Fabian
Paperback
$24.95
When Coffee and Kale Compete: Become great at making products people will buy
Klement, Alan
Paperback
$9.79