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Guerrilla Advertising
Paperback
Series: Guerrilla Marketing
ISBN13: 9780395687185
Publisher: Harper Business
Published: Jun 8 1994
Pages: 304
Weight: 0.79
Height: 0.80 Width: 6.00 Depth: 9.02
Language: English
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
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