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Normative Aspekte Der Public Relations: Grundlegende Fragen Und Perspektiven. Eine Einführung
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Business GeneralMarketingGeneral Sociology
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ISBN10: 3531125524
ISBN13: 9783531125527
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Jan 1 1994
Pages: 314
Weight: 0.98
Height: 0.69 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9783531125527
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Jan 1 1994
Pages: 314
Weight: 0.98
Height: 0.69 Width: 6.00 Depth: 9.00
Language: German
Immer häufiger stellt sich die Frage nach der Zukunft und der Bedeutung von Public Relations, dabei werden die Antworten im Rückgriff auf wissenschaftliche Erkenntnisse und auf die praktizierten Normen sittlichen Verhaltens gesucht. Es verwundert folglich nicht, da für PR Primate des Sollens gefordert werden, um Defizite in der Praxis zu überwinden. PR-Ethik soll PR zu mehr Professionalismus verhelfen, ihr eine neue Perspektive öffnen und mehr Glaubwürdigkeit nach innen wie nach au en gewährleisten.Die Herbert-Quandt-Stiftung hat diese Entwicklung zum Anla genommen, Wissenschaftler aus PR-bezogenen Disziplinen zur Diskussion von Ethik-Fragen einzuladen. Schwerpunktthemen waren philosophische und ethische Aspekte von PR, Organisation und Management, kommunikationswissenschaftliche Ansätze und denkbare Folgen des Nachdenkens über PR-Ethik für Praxis und PR-Forschung.
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