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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Zara: An analysis of market-orientated supply chain management in the retail fashion industry

Zara: An analysis of market-orientated supply chain management in the retail fashion industry

De La Cruz Iglesias, Carmen

Paperback

ManagementMarketing

ISBN10: 3656209146
ISBN13: 9783656209140
Publisher: Grin Verlag
Published: Jun 12 2012
Pages: 72
Weight: 0.23
Height: 0.17 Width: 5.83 Depth: 8.27
Language: English
Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

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