Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Your Brand Sucks: How to ignite a brand that doesn't.

Your Brand Sucks: How to ignite a brand that doesn't.

Harker, Ernie

Paperback

ManagementMarketing

ISBN13: 9798597446417
Publisher: Independently Published
Published: Jan 19 2021
Pages: 160
Weight: 0.42
Height: 0.34 Width: 5.50 Depth: 8.50
Language: English
Does your brand suck?If you're a business owner with an established product or brand or have a side hustle, this is a must-read. Why? Because you'll either discover your existing brand is on point, or Your Brand Sucks will not only tell you why it sucks, it will tell you how to fix it and give you the confidence to move forward with a rebrand, especially if you're already considering it.

Ernie condenses a career's worth of experience to bring you Your Brand Sucks.

  1. In Part I, you'll learn the basics of branding and some common mistakes to avoid. It will be a crash course in brand development that will open your eyes and mind.
  2. In Part II, you will be guided through the four steps of FIRE-ing up your brand strategy. You'll be asked to Find Your Brand Spark, Identify Your Target Customers, Realize Your Core Belief, and Establish Your Brand Adjectives. When these questions have been answered and the key leaders of your company are in agreement, the decisions are documented in the form of a brand strategy.
  3. In Part III, you will use your brand strategy as the background and rationale to design your brand blueprints in the form of colors, patterns, textures, fonts, images, vocabulary, and sound. These are the ingredients in your branding recipe that you'll use to create all of your advertising and marketing materials. You'll also learn the secrets and strategies to help you design a logo, write a snappy tagline, create a comprehensive Brand Bible, and learn how to use it to maintain brand consistency, ensuring that your amazing new brand will grow stronger and increase its focus with every decision you make.
  4. In Part IV you'll put your brand blueprints to work, to guide the production of all of your sales and marketing tools like websites, brochures, packaging, interior, and exterior design, uniforms, dress codes, charities, product names, and more.
Whether you're a seasoned company that needs a brand course correction, or a small business startup that needs to establish a brand, this book is for you. It will reveal the most efficient, comprehensive, and effective approach you can adopt to establish a solid brand foundation and create the most fitting visual and verbal language to express it.

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