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Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Winning Behavior: What the Smartest, Most Successful Companies Do Differently

Paperback

Business GeneralManagement

ISBN10: 0814413676
ISBN13: 9780814413678
Publisher: Amacom
Published: Jul 9 2003
Pages: 368
Weight: 1.13
Height: 0.76 Width: 6.14 Depth: 9.21
Language: English

Behavioral Differentiation is emerging as the final frontier in competitive strategy, and this book shows how leading companies use it to exceed expectations and outperform competitors.

In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint:

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