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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why do Belgian consumers buy fair trade products... and why not?

Why do Belgian consumers buy fair trade products... and why not?

Paperback

ManagementMarketing

ISBN10: 3640567595
ISBN13: 9783640567591
Publisher: Grin Verlag
Published: Mar 23 2010
Pages: 22
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: English
Scientific Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 15/20, University of Aarhus, course: Economie / Marketing, Communication d'entreprise, CRM (GRC), Analyse de marché, language: English, abstract: This essay tries to identify (using a marketing mix approach of Fair Trade products) the main determinants driving customers to choose fair trade products rather than their free trade equivalents. It also highlights the major difficulties encountered by companies active in the fair trade market while trying to inform consumers and to influence their buying behaviour. On that basis, this paper proposes several solutions in order to ameliorate the Fair Trade marketing offer. Arguments and critics included in this essay are supported by recent scientific researches in the Fair Trade marketing area.

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