Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
When Co-Creation Leads to Love: Intersubjectivity in Open Innovation

When Co-Creation Leads to Love: Intersubjectivity in Open Innovation

Oßwald, Melanie

Paperback

Series: Markt- Und Unternehmensentwicklung Markets and Organisations

EconomicsMarketingGeneral Psychology

ISBN10: 3658488891
ISBN13: 9783658488895
Publisher: Springer Gabler
Published: Jul 31 2025
Pages: 177
Weight: 0.54
Height: 0.46 Width: 5.83 Depth: 8.27
Language: English
Innovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the IKEA Effect - When Labor Leads to Love, the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.

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