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Webvertising: The Ultimate Internet Advertising Guide

Webvertising: The Ultimate Internet Advertising Guide

Paperback

Series: Xhott Guide

MarketingTechnology & EngineeringGeneral Computers

ISBN10: 3322867951
ISBN13: 9783322867957
Publisher: Springer Nature
Published: Nov 20 2013
Pages: 261
Weight: 0.96
Height: 0.57 Width: 6.69 Depth: 9.61
Language: English
The Internet's ability to act as an efficient channel for advertising has transformed it into a major marketing tool, and yet no one is really sure of how best to utilise the Internet for this purpose. It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing.

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