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Writing on the Wall: The Campaign for Commonsense Business
Paperback
Publisher Price: $36.00
ISBN13: 9781841120430
Publisher: John Wiley & Sons
Published: Jun 6 2002
Pages: 208
Weight: 0.70
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Writing on the Wall vermittelt eine ernst zu nehmende und zeitlos gültige Botschaft: Unternehmen müssen sich auf ihre Wurzeln besinnen und Kunden und Mitarbeiter an die oberste Stelle setzen. Anderenfalls laufen sie Gefahr, alles zu verlieren.
Bestsellerautor Geoffrey Burch ist ein international renommierter Experte und Redner in Sachen Management und Leadership. Er prangert alle Missstände - vom Marketing über Kundenservice bis in den Personal- und Finanzbereich - schonungslos an und liefert die Problemlösungen gleich mit.
Hier räumt er auf mit der Flut vielversprechender Führungstricks und hochtrabender Ideen, die sich in der Praxis als leere Versprechungen erwiesen haben. Statt dessen fordert er eine Rückbesinnung auf gesunden Menschenverstand.
Eine informative und unterhaltsam-amüsante Lektüre von gro em praktischen Nutzen.
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