Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Writing Ad Copy: A comprehensive guide to writing great ad copy

Writing Ad Copy: A comprehensive guide to writing great ad copy

Caleb, Njoku

Paperback

Management

ISBN13: 9798527533156
Publisher: Independently Published
Published: Jun 27 2021
Pages: 90
Weight: 0.29
Height: 0.19 Width: 6.00 Depth: 9.00
Language: English
Writing Ad copy is a book written to help you learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.

This book walks you through the rules for writing ads for different platforms. It goes over ways to hit your advertising goals (macro, micro, acquisition and retention), and shows how to craft copy for specific media types, including websites, email, direct mail, and social media.

Because different audiences are receptive to different kinds of ads, this book shows you how to change your message and tone based on your target audience and customer persona.

In the final chapters, it walks you through some common dos and don'ts and explains what the future of advertising holds for copywriters and creative strategists.

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