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Winning with Data and the Athlete Brand
Hardcover
ISBN13: 9781041207962
Publisher: Routledge
Published: Apr 13 2026
Pages: 194
Weight: 1.04
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create-memories that last decades beyond their final performances-represents vastly untapped commercial potential.
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