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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

Paperback

Series: Management for Professionals

MarketingAgriculture

ISBN10: 3319796348
ISBN13: 9783319796345
Publisher: Springer Nature
Published: Mar 28 2019
Pages: 219
Weight: 0.73
Height: 0.49 Width: 6.14 Depth: 9.21
Language: English
Introduction.- Part 1: How to differentiate Wine.- Part 2: Appelations and Wine Brands.- Part 3: Conclusion.

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