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3038 Hennepin Ave Minneapolis, MN
612-822-4611
Why People Buy

Why People Buy

Paperback

Investing & FinanceMarketing

ISBN10: 0195040872
ISBN13: 9780195040876
Publisher: Oxford University Press
Published: Dec 21 1989
Pages: 208
Weight: 0.40
Height: 0.44 Width: 5.36 Depth: 8.03
Language: English
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is must reading for anyone involved in selling or buying.

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