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Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value
Hardcover
ISBN13: 9780195087673
Publisher: Oxford University Press
Published: Nov 9 1995
Pages: 336
Weight: 1.47
Height: 1.21 Width: 6.42 Depth: 9.51
Language: English
Other writers have hit upon some of these points, the Financial Times noted: But none has explored them as thoroughly as Kay, who succeeds in marrying an authoritative grasp of economic, legal, and sociological theory with an impressively detailed knowledge of contemporary business practice. This volume transforms Kay's theoretical and practical knowledge into a powerful tool for today's American business manager.
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