Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
What makes a Passenger Ship a Legend

What makes a Passenger Ship a Legend

Coggins, Andrew, Jr.

Paperback

Marketing

ISBN10: 363914385X
ISBN13: 9783639143850
Publisher: Blues Kids Of Amer
Published: Apr 22 2009
Pages: 388
Weight: 1.25
Height: 0.86 Width: 6.00 Depth: 9.00
Language: English
In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, grand hotels of the sea, as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture & transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research.

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