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Visual Merchandising and In-Store Brand Equity - 2 Ed.
Paperback
Publisher: Egea Spa - Bocconi University Press
Published: Aug 1 2025
Pages: 416
Weight: 1.15
Height: 0.95 Width: 5.99 Depth: 9.14
Language: English
Master the art of visual merchandising and create captivating in-store experiences that drive brand equity in the omnichannel era.
In today's competitive retail landscape, Visual Merchandising and In-Store Brand Equity provides a comprehensive guide to transforming physical stores into value-driven destinations. Discover how to seamlessly blend the in-store experience with the convenience of e-commerce, leveraging digital technologies and multisensory communication to captivate customers.
Learn to design effective store concepts, apply color theory and semiotics, and manage POP materials for sustainability. This essential resource equips marketing professionals, retailers, and students with the tools to:
- Craft a seamless omnichannel shopping experience
- Enhance in-store brand equity through strategic visual displays
- Utilize digital technologies and multisensory communication
- Design and manage sustainable POP materials
- Understand and cater to the customer's perspective
Transform your physical point of sale into a place that offers unparalleled value and fosters lasting customer relationships.
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