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612-822-4611
Values-Based Multinational Management: Achieving Enterprise Sustainability through a Human Rights Strategy

Values-Based Multinational Management: Achieving Enterprise Sustainability through a Human Rights Strategy

Paperback

Business GeneralManagement

ISBN10: 0268042349
ISBN13: 9780268042349
Publisher: University of Notre Dame Press
Published: Nov 15 2009
Pages: 368
Weight: 1.25
Height: 1.00 Width: 6.00 Depth: 8.90
Language: English

In this timely book, Lee Tavis and Timothy Tavis contend that the values dimension of the actions of multinational firms is becoming increasingly important, given the worldwide integration of economies and peoples. The digital revolution has broadened the reach of globalization and created an informed society that demands higher standards of behavior from the business enterprise; at the same time, multinational corporations have gained power often comparable to that of the nation state, and global society is in need of widely accepted, enduring social and ethical standards. Tavis and Tavis argue that multinational firms must embrace an ethically pro-active stance in their own long-term interests. A strategy of supporting universal human rights, often in partnership with NGOs, offers the greatest potential for success.

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