Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Value and Strategy: Competing Successfully in the Nineties

Value and Strategy: Competing Successfully in the Nineties

Shenkman, Michael H.

Hardcover

Series: Praeger Series in Political

Business GeneralManagement

ISBN10: 0899306756
ISBN13: 9780899306759
Publisher: Praeger
Published: Jun 30 1992
Pages: 208
Weight: 1.16
Height: 0.86 Width: 6.14 Depth: 9.82
Language: English

Value and Strategy: Competing Successfully in the Nineties presents fresh ideas, concepts, and practical suggestions for decision makers who must sustain growth and profitability in today's competitive business environment. Clearly written and illustrated with examples, graphics, and a glossary, this compact volume propels the idea of customer value to the forefront of business strategy. Value has emerged as a key idea in strategy because, as never before, customers can from pick and choose from among many different products and services. As a result, their expectations and demands for value, including quality, innovation, and affordability, have reached new heights. Shenkman thus begins by showing how a valuing process is used in everyday life: how a buyer thinks about value; how the idea of value operates in the processes of buying and selling; and how value and profits are created in the course of a relationship between a business and its customers. Dr. Shenkman then shows how in today's markets businesses both compete and cooperate in order to establish a leading position for their products and services. These efforts are necessary to ensure profitability, but they also combine to create powerful forces that limit the viability of any product or service over time. Market forces thus fuel the phenomenon of turnover that requires constant innovation and organizational responsiveness.

Value and Strategy outlines practical steps managers can take to ensure their organization's success. It helps decision makers see more clearly into the dynamic and ambiguous situations that arise each day as a result of relentless market pressures. It provides new insights that help to foster meaningful organizational change, while ensuring that employees have a personal stake in the business's profitability. Shenkman believes that work can play a constructive and creative role in people's lives. Using the strategy presented in this volume, managers can create the organizational conditions in which people can work together to innovate, solve problems, and create new opportunities for the business.

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