Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Value Based Marketing: How People Decide To Buy

Value Based Marketing: How People Decide To Buy

Safko, Lon

Paperback

Marketing

ISBN10: 197460943X
ISBN13: 9781974609437
Publisher: Createspace
Published: Aug 15 2017
Pages: 30
Weight: 0.12
Height: 0.06 Width: 5.98 Depth: 9.02
Language: English
In marketing, one brand is always trying to outwit, out advertise, and out spend its competitors, often costing millions of dollars to build their brand equity or brand value. It's because, the better we recognize a brand, the better we relate to that brand, the higher the value that brand has in our minds and the safer we feel purchasing that brand. The higher the brand value in the minds of the consumers, the more those prospects will purchase that brand, generating greater revenues for that brand company.Brand value is in the mind of the customer. It's no more than a perception. Change the perception and you change the perceived brand value.

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