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The Value of Design in Retail and Branding

The Value of Design in Retail and Branding

Hardcover

ManagementMarketingGraphic Design

ISBN10: 1800715803
ISBN13: 9781800715806
Publisher: Emerald Publishing Limited
Published: Jun 10 2021
Pages: 256
Weight: 1.01
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing. The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.

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