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Unternehmensentwicklung: Strategien Und Instrumente Aus Forschung Und PRAXIS
Paperback
ISBN13: 9783658002824
Publisher: Springer Gabler
Published: Jan 6 2016
Pages: 309
Weight: 1.13
Height: 0.67 Width: 6.69 Depth: 9.61
Language: German
Dieses Herausgeberwerk betrachtet stark praxisbezogen unterschiedlichste Aspekte der Unternehmensentwicklung. Eine Vielzahl aktueller Themen wird aufgegriffen und jeweils von einem Autoren-Tandem aus Praktikerinnen und Praktikern sowie Lehrenden und Forschenden behandelt. Die Darstellung anhand von Unternehmensbeispielen erleichtert die Umsetzung in die eigene Unternehmenspraxis. Der Schwerpunkt liegt dabei auf Themen aus den Bereichen Strategie und Marketing.
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