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Understanding Customers

Understanding Customers

Hardcover

Business GeneralManagementMarketing

ISBN10: 1138440930
ISBN13: 9781138440937
Publisher: Routledge
Published: Jul 28 2017
Pages: 320
Weight: 1.39
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.

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