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612-822-4611
Understanding Companies and Markets: A Strategic Approach

Understanding Companies and Markets: A Strategic Approach

Paperback

Series: Understanding Business Strategy and the Market Environment

Business GeneralManagement

Publisher Price: $39.95

ISBN10: 0631190996
ISBN13: 9780631190998
Publisher: Wiley-Blackwell
Published: Sep 27 1994
Pages: 324
Weight: 1.61
Height: 0.68 Width: 8.25 Depth: 11.00
Language: English
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.

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