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Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
Paperback
Business GeneralManagementGeneral Computers
ISBN13: 9780367322502
Publisher: Routledge
Published: Mar 15 2021
Pages: 148
Weight: 0.50
Height: 0.50 Width: 6.10 Depth: 9.10
Language: English
This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.
1 different editions
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Unlocking Strategic Innovation: Competitive Success in a Disruptive Environment
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