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Understanding Growth Marketing: How Modern Marketers Build, Measure, and Scale Growth Engines
Paperback
Publisher: Notion Press
Published: Jun 23 2025
Pages: 294
Weight: 1.01
Height: 0.80 Width: 5.50 Depth: 8.50
Language: English
Understanding Growth Marketing
By Dr. Balaji Venkateswaran
In today's fast-paced digital economy, traditional marketing tactics are no longer enough. Understanding Growth Marketing offers a powerful, practical guide for marketers, founders, and business leaders seeking to unlock sustainable growth through data, experimentation, and customer-centric strategies.
The author draws from industry-leading courses, cutting-edge frameworks, and real-world case studies-to demystify the tools and mindsets behind high-performance marketing teams. From A/B testing and conversion optimization to building loyal user communities and using predictive analytics, this book covers every stage of the customer journey-from acquisition to retention and referral.
Whether you're a seasoned marketer or a growth-minded entrepreneur, this book provides the blueprint for building and scaling marketing engines that work. Learn how to drive ROI, foster engagement, and create customer experiences that fuel long-term advocacy in an ever-evolving digital landscape.
1 different editions
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