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Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Paperback
ISBN13: 9783030540364
Publisher: Palgrave MacMillan
Published: Apr 8 2022
Pages: 322
Weight: 0.93
Height: 0.73 Width: 5.83 Depth: 8.27
Language: English
Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning
Part I: Intellectual Property Fundamentals
Chapter 2. Intellectual Property Theories
Chapter 3. Intellectual Property Systems
Part II: Intellectual Property Environments
Chapter 5. The Effects of Political Economy on Intellectual Property
Chapter 6. Culture and Intellectual Property
Part III: Intellectual Property Management
Chapter 7. Managing Intellectual Property Assets
Chapter 8. Valuing Intellectual Property
Part IV: Intellectual Property Strategies
Chapter 9. Internationalizing Intellectual Property
Chapter 10. International Licensing and Contracting of Intellectual Property
Chapter 11. Global Piracy and Strategic Responses
Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings
Index
1 different editions
Also available
Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
Yang, Deli
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Yang, Deli
Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders
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