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Understanding Business Strategy: Confusion and Consensus
Hardcover
ISBN13: 9789813365414
Publisher: Springer
Published: Mar 7 2021
Pages: 124
Weight: 0.82
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book cuts through the strategy verbiage to get to the fundamentals of business strategy-its meaning, formulation, and implementation. Challenges to understanding strategy are examined, including institutions and national culture. Strategy theories are not just explained but assessed in terms of their validity, limitations, and applicability across countries, cultures, and organisations. The thinking and works of major strategists like Ohmae, Mintzberg, Porter, Rumelt, Barney, Prahalad, Hamel, Peng, Kim, and Mauborgne are reviewed in the context of strategic thinking, strategy formulation, and strategy implementation. The confusion and consensus in strategy are highlighted.
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