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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
Hardcover
Series: Routledge Interpretive Marketing Research, Book 6
ISBN13: 9780415773232
Publisher: Routledge
Published: Nov 8 2007
Pages: 154
Weight: 0.87
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
1 different editions
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