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Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption

Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption

Hardcover

Series: Premier Reference Source

ManagementGeneral Computers

ISBN10: 1605663786
ISBN13: 9781605663784
Publisher: Igi Global Scientific Publishing
Published: May 31 2009
Pages: 306
Weight: 2.55
Height: 1.10 Width: 8.70 Depth: 11.20
Language: English
Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

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