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Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments

Hardcover

ManagementMarketingGeneral Computers

ISBN10: 1466618612
ISBN13: 9781466618619
Publisher: Igi Global Scientific Publishing
Published: Jul 31 2012
Pages: 386
Weight: 2.60
Height: 0.88 Width: 8.50 Depth: 11.00
Language: English
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online marketing. In this respect, this book links both theoretical and practical approaches of online marketing to make a proactive contribution to the field perfect for researchers, practitioners, entrepreneurs, policymakers, and educators.

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