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Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change
Hardcover
Series: Key Issues in Marketing Management
ISBN13: 9781032908977
Publisher: Routledge
Published: Jun 30 2025
Pages: 172
Weight: 1.09
Height: 0.50 Width: 6.69 Depth: 9.61
Language: English
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
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