Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Strategy Trap: Why Companies Fail at Execution and How to Get It Right

The Strategy Trap: Why Companies Fail at Execution and How to Get It Right

Ertell, Kevin

Hardcover

Business GeneralManagement

Publisher Price: $28.95

ISBN10: 1646872320
ISBN13: 9781646872329
Publisher: Ideapress Publishing
Published: Feb 3 2026
Pages: 402
Weight: 1.85
Height: 1.35 Width: 6.07 Depth: 9.14
Language: English
Most strategies don't fail on paper. They fail in the real world--where priorities shift, teams misfire, and execution breaks down.

In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader faces: why great plans so often go nowhere.

Drawing on 30+ years of experience leading execution at global brands like Nike, Sur La Table, Borders, and Tower Records, Ertell shares the hard-won lessons that separate companies that move from vision to results--and those that don't. You'll learn how to avoid the traps that derail even the smartest strategies and how to build the systems, habits, and leadership practices that bring ideas to life.

At the core of the book is Ertell's practical, field-tested framework: the Six Cs of Execution--Co-creation, Clarity, Capacity, Communication, Coordination, and Coaching. Whether you lead a small team or a global enterprise, these principles will help you align people, eliminate confusion, and build lasting momentum.

This is not a book about how to craft a strategy. It's about how to actually make one happen.

Inside you'll find:

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